Competition is always great for the consumer. Competition forces market players to accept smaller profit margins and innovate a whole lot more, which in turn leads to better services for customers at a lower price. Thus is the whole rationale for free enterprise.  cheap satellite tv  is a direct consequence of competition, with cheaper costs of technology being also partially responsible. There was a time when the installation of satellite TV systems cost up to $10,000 for home use. Now, firms like DirecTV and DISH TV have taken to installing these systems for free. In many cases, satellite tv is even cheaper than cable services.